Titles have many context independent uses, including bookmarks.
#Be Consistent
Place elements in the same location on related pages.
Replace redundant information with a link to a single page.
Avoid trite verbiage such as "more information can be found {*here*}."
#Don't Micro Manage Your Page Layout
Try not to rely on:
Font type and size
Physical relationships between elements
Browser-specific HTML extensions
Graphics where plain text works just as well
{*Remember*}
There are many different WWW browsers available.
Each user has ultimate control over his/her display.
#Don't Abuse HTML Tags
Even though HTML is flexible, if you bend it too far something will break. For example, the heading tags (<H1>, <H2>, etc.) are not just "big" text. They also specify document structure.
{*Remember*}
HTML tags specify more than just text style.
#Consider Text Only Browsers
${=albert=}
#Be Careful with Graphics
Conserve vertical space whenever possible
Use short horizontal or icon graphics for page titles
Limit width of graphics to 450-500 pixels
Use a thumbnail to jump to a larger image when appropriate
Make images large enough, but no larger
Provide alternate text when appropriate
${=xxxx This is an example of alternate text.=}
#Divide or Combine Pages as Appropriate
Smaller "chunks" are easier browse
Provide {*inter*}-page links for multiple small pages
Larger "chunks" are better for finding and printing
Provide {*intra*}-page links for large pages
#Provide Context when Appropriate
Home and parent page links
Previous and next page links
Link to original document (for copies)
Reference, rather than quote, other documents
#Use Relative URLs When Appropriate
+Relative URL
-images/picture.gif
+Absolute URL
-http://host.ufl.edu/images/picture.gif
#Use "Sensible" File and Directory Names
Use all lower case whenever possible
Use short file and directory names whenever possible
Use a "flat" directory hierarchy
#Always Sign Your Work
Identify the author or contact person
Include a URL or email address
Include a creation date or version number
Include a copyright notice or disclaimer if appropriate